James Wellbeloved naturally supports your pet's health with carefully selected ingredients. They've been making naturally healthy, complete & balanced pet food since 1992 and believe that good health can be found with a hypoallergenic diet, so their food excludes common allergens, with no added artificial flavours, colours or antioxidants. Selected Natural Ingredients* No added artificial flavours, colours or antioxidants Dry Dog Food with a Single Source Animal Protein